212 Fashion Hub

Analysis & MVP Roadmap: Fueling Morocco's SME & Startup Fashion Ecosystem

The Opportunity

The Moroccan fashion industry is a vibrant mix of heritage craftsmanship and modern design, a global leader in production.

However, this industry is split. While large-scale manufacturing for export is established, the **true engine of future growth—SMEs, independent workshops (ateliers), and startups—remains digitally fragmented.**

Currently, sourcing relies on personal networks. Finding a verified partner for a small production run is a major barrier. This fragmentation blocks innovation, slows time-to-market, and leaves immense value untapped.

212 Fashion Hub bridges this critical digital divide, turning isolated talent into a connected, scalable, and globally competitive ecosystem.

The Ecosystem Mix (SME Focus)

The ecosystem is highly fragmented. **212 Fashion Hub** unifies these players by focusing on the large, underserved base of independent actors.

>65%
SME-Driven Production

of fashion & textile output comes from small-scale workshops.

< 8%
Digital Tools Gap

of small workshops use dedicated B2B software for sourcing or leads.

SME & Startup Pain Points

We focus on the primary bottlenecks preventing startups from launching and scaling: sourcing for small batches and finding verified partners.

Key MVP Features (Phase 1)

1.

Search & Filters (by MOQ)

Highest priority. Allows designers to find workshops based on specialty and **Minimum Order Quantity (MOQ)**.

2.

Verified SME Profiles

Builds trust. A core profile for designers and workshops with portfolios, specialties, and verification badges.

3.

Internal Messaging

Enables secure, direct communication to negotiate terms and share specifications, all within the hub.

4.

"Request" Dashboard

A simple dashboard for designers to post projects and for workshops to manage incoming inquiries.

Value Proposition

✓

For Designers/Startups: Instantly find and connect with verified producers who accept small MOQs, reducing launch time from months to weeks.

✓

For Small Workshops (Ateliers): Gain digital visibility, access a steady stream of qualified leads from local startups, and fill production capacity.

✓

For the Ecosystem: Creates a trusted, centralized digital infrastructure that professionalizes the industry and boosts its collective economic power.

Phased Roadmap

  1. Phase 1: MVP

    Launch core sourcing tools: Profiles, Search (MOQ), Messaging.

  2. Phase 2: Growth

    Integrate fabric/material suppliers & boutiques (B2B Marketplace).

  3. Phase 3: Scale

    Add payment escrow, project management tools, & logistics integration.